With our broad scale Strategy in place – our next step is to identify that core objective, which the client wants met, throughout our plan. Several alterations are made during the ideation process where our creative team;
· Identifies gaps in the market
· Further defines it’s digital and conventional focus
· Creates & finalizes all content and channels on a monthly basis
· Prepares for execution of the finalized plan
· Follows the consumer journey
· Maintains a weekly & monthly analytics report through various analytical software.